It’s got to be one of the most exciting things about having children – dressing them! This award recognises the best brand for baby and children’s fashion. Let’s take a closer look at our nominees…
1. Alice à Paris – With Alice à Paris, you can enjoy dressing your kids without spending too much cash! Known for its beautiful prints, cute blouses, ballerina skirts and adorable rompers, the designs are simple and smart yet stylish and comfortable. The creations are designed in Paris and made using natural fabrics.
2. Blade & Rose – Blade & Rose is a home-grown UK brand. Already known for its range of adorable baby leggings and funky prints, the brand is excited to be launching further products to the collection, as the demand and love for the label thrives. All the designs are in keeping with Blade & Rose’s promise of durable, functional fabrics that are kind to children’s delicate skin.
3. Emile et Rose – British brand Emile et Rose offers perfect gifts for newborn babies. Beautifully presented on wooden hangers, many of its garments are hand-finished and presented as whole outfits, often with matching accessories and toys. Every special occasion – from tea with Grandma to baby’s christening – is the right time for Emile et Rose.
4. Kingdom of Origin – Inspired by timeless British style, and created from luxuriously soft fabrics to produce beautifully hand-finished, exclusive collections, Kingdom Of Origin sources fabrics within the UK and supports the best of British craftsmanship, producing all its garments, labels and packaging here. The label is committed to providing a sustainable and ethical alternative to children’s fashion.
5. Magnet Mouse sleep suit – For patent-pending British babywear with no fiddly poppers or fastenings, Magnet Mouse Sleep Suits have tiny magnetic fasteners sewn inside soft cotton jersey, which will wrap a baby effortlessly in seconds. The designs are quick, simple, reliable and unbreakable – the perfect solution for parents tired of poppers, leaving more time for cuddles, not struggles!
6. Molo – Molo has always been about experimenting with structure and texture in fabrics, design and colour stories, encouraging kids and young tweens to express their individuality through fashion. The brand interprets modern key trends at eye level and provides upbeat designs that combine the cleaner Scandinavian aesthetic with surprising colour combinations and functional details that appeal to the selective and curious nature of a child.
7. My Little Shop nightwear – My Little Shop is a fashion start-up that was launched in December 2014 and is committed to serving customers all around the world with special handmade, high-end children’s nightwear. All items are available on the My Little Shop online boutique, having been carefully thought through and designed by the owner, Marie-Sophie Vaucher Rais, to make bedtime more fun.
8. Noé & Zoë – Noé & Zoë was established in 2009 and launched its first collection in 2011. Founder and designer Nici Zinell, who has a creative background in movies and theatre, uses organic cotton in most of her collections to ensure babies and children are dressed in only the best possible materials. All the products are designed in Berlin and manufactured with love in Portugal, where the brand’s focus lies on high quality at fair wages and good working conditions.
9. Peacheyboo Kids – With organic materials, graphic-led prints and collaged illustrations, Brighton-based label Peacheyboo is designed by Lesley Goudman-Peachey and her daughter Hannah Peachey, for babies and kids aged newborn to eleven. The collection comprises a year-round unisex line, with seasonal additions, and is manufactured in the UK. Peacheyboo designs are practical and comfortable without compromising on style.
10. Scamp & Dude – Scamp & Dude is a contemporary kids’ clothing brand with a unique back story that has touched hearts all over the world. Vogue called it ‘our favourite new kids’ clothing brand’ and just six months since launching into Liberty London, The Observer quoted it ‘a trend to watch’, alongside Victoria Beckham, Dolce & Gabbana and Stella McCartney. The brand has gained a cult following with the likes of Giovanna Fletcher, Billie Piper and Robbie Williams all taking to Instagram to show their support.
11. Someday Soon – The Someday Soon ethos is simple – it just focuses on making cool, comfortable clothing for boys age 2-14 years. The brand was launched by Danish couple Jacob and Catherine Høilund, who used their 10 years experience in the fashion industry to combine Nordic simplicity with classic streetwear silhouettes. We’re huge fans of the printed tees.
12. Sophia Schneider-Esleben – Sophia says it’s the fantasy driven and inquisitive minds of children that inspires her, and she uses this inspiration to create her ethical kidswear designs. The ultimate in ‘mini-me’ styles, Sophia’s pieces are made using only materials with the ethical certifications GOTS and ÖkoTex 100 – so they’re environmentally friendly, skin-compatible and fairly produced.
13. The Bonnie Mob – The Bonnie Mob was founded by Tracey Samuel, a knitwear designer whose impressive career has been channelled into making practical, tough-wearing, spirited baby clothes. Loved by parents for the bold designs and machine-wash ability, these clothes are to be loved in, played in and passed around. We believe that you should ‘buy once, buy well, pass it on’. The Bonnie Mob represents the fearless and the fun-loving, the spirit of freedom and the wildness of childhood.
14. Wild & Gorgeous – Formerly ilovegorgeous, Wild & Gorgeous is a multi award-winning children’s fashion brand designing beautiful clothing and accessories for girls and boys aged 0-15 years. Inspired by vintage finds with a fashion-forward twist, Wild & Gorgeous collections are wearable, must-have pieces that children of all ages will treasure.
When a child is learning to walk, good quality, well-fitting shoes are vital for ensuring healthy foot development. This award looks at the best stylish and practical footwear for our little ones…
1. Bobux – Bobux makes shoes that are all podiatry endorsed, making them a go-to brand for healthy children’s foot development. Bobux also loves good design, so ensures its shoes are both stylish and practical.
2. Clarks – Capturing our children’s energy, purity and sense of adventure, Clarks is traditionally the go-to brand when it comes to putting their growing feet in safe hands. Clarks designs combine biology, craft and innovation to unleash the fun, energy and appetite for adventure essential for healthy, happy kids.
3. Moccstars – Moccstars is a new UK footwear brand specialising in fashionable, soft, handmade leather moccasins for babies and toddlers. Moccstars footwear are created with a child’s developing foot in mind and suitable for both indoor and outdoor use, for pre-walkers and toddlers alike. The soft leather moccasins are designed to not only stay on the child’s foot but also imitate barefoot walking and help strengthen developing muscles and ligaments while also being extremely comfortable.
4. Salt-Water Sandals – Salt-Water Sandals is an American heritage brand that has been a summer staple since 1944. Available in a vast array of styles, colours and prints, all the sandals are leather, hand-stitched and water resistant. Salt-Water Originals and Classics are defined by their tough little-way stitched rubber sole, while the Sun-San range are built upon a more bouncy urethane bonded base. The leather is coated with a water-resistant sealant and they mould to the user’s feet with repeated wear.
5. Start-rite Shoes – Start-rite has been trusted by generations of parents because of its commitment to creating shoes that support children’s physical development in the best possible way. The brand understands how children develop and the demands they put on their footwear. Start-rite shoes are tough and durable with the strength and flexibility that growing children need. Offering full and half sizes and multi-width styles, no other children’s footwear company can match this understanding, or heritage.
Got all of that? Great! If you think you’ve made your mind up, you can cast your all-important vote by clicking HERE. Oh – and did we mention that, by voting, you’ll be entered into a prize draw to win a luxury family holiday to the Maldives?! Get voting, people!