News: Smallable To Open First Boutique


    If you’re fantasizing about heading to Paris for a Christmas break, you now have another reason to go. Smallable, the one-stop online shop for all things baby, children and teens, is opening its first boutique in the heart of Paris this month.

    Over the last seven years, Smallable has been the go-to online store for the best designer clothes, furniture and interior design for nurseries and bedrooms, and the store’s creator, Cecile Roederer, has chosen Paris as the location for its flagship store. Now its exclusive products will be available to see ‘in the flesh’ in a 300-square metre, ‘Eiffel’-structured space in the glamorous Saint-Germain-des-Prés.

    Customers will be able to enjoy an interactive shopping experience with tablet computers available to use in each of the different sections (baby, children, teens and adults). They will also have access to the entire Smallable catalogue and be able order directly with a salesperson rather than going to the cash register as well as having their items delivered for free.

    The boutique will host events, exclusive collaborations and capsule collections with designers and its stock will expand and evolve every month. It’s set to be not only a place to shop but somewhere for the whole family to enjoy.

    With more than 450 brands and 20,000 items, the concept store opens on 20 November, in perfect time to sort out all your Christmas shopping.