River Island’s vibrant new campaign celebrates diversity

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    The latest kids’  fashion campaign from the high street giant has been praised for including child models with disabilities

    In a bid to reveal a more inclusive side to fashion as it marks its 30th anniversary this year, River Island‘s positive new campaign, #LABELSAREFORCLOTHES includes six children from the UK, aged between three and 10, who have been diagnosed with a range of conditions, including Down’s syndrome, cerebral palsy and hearing and eyesight issues.

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    The youngsters include Teddy Berriman, five, who has cerebral palsy, six-year-old Cora Bishop, who has Down’s syndrome, and Miley Major, four, who was born with two lazy eyes, alongside a whole host of other child models aged between two and 11 years.

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    “The models were selected for the campaign to reflect the diversity of our customers and to celebrate an ethos that rings true in society as it does in our wardrobes – that being different is more than OK,” said a spokesperson for River Island. “We launched the kids’ campaign on 12 February with a carefully curated cast of kids who all share their desire to have fun, which you can see through their unique personalities.”

    Here’s to more great strides in the fashion industry…