British fashion brand Boden is renowned for outstanding quality and serious style with an injection of fun, brightening customers’ lives with clothes that make them look and feel fantastic.
Since launching its first standalone store in Chelsea last November, Boden has been taking London shoppers by storm, so much so that the brand has now opened up a second shop in Westfield White City.
Mini Boden creates adventure-proof clothing for children aged up to 16 years, boasting unique designs with hand-me-down-able quality and colours and prints. The range is created in-house at Boden HQ in West London, by a talented group of print and product designers. From sketch to stitch, the design process often begins with the brand’s memorable prints, each of which are beautifully hand-drawn in the studio by the team.
Prepare to fall in love with the hero prints in the summer 2018 range, which feature Surfer Girl and Under The Sea. Whether you’re dining, dancing or deep-sea diving this summer, do it in style with the help of Mini Boden. We can’t get enough of the fluttery feathers and unique details, including pop-up pockets and colour-changing sequins.
Best of all, to celebrate the new opening of its second store, Boden is giving away a fantastic £500 voucher to be enjoyed in store or online for one of our very lucky readers. Good luck, and happy shopping!