Give a Sprout!


    Missed the Ella’s Kitchen pop up? You can still buy your very own charitable sprout…


    With thousands of UK children living in food poverty who aren’t able to enjoy a Christmas dinner, Ella’s Kitchen® Brand this week opened a very special one-off ‘give a sprout’ shop in Covent Garden in the run up to the big day, in support of charity Kids Company.


    The unique festive pop up offered passers-by the chance to get their hands on a selection of special organic, handmade sprout characters, in return for a small donation to Kids Company. All the money from the sale of the quirky green veggies will go towards helping the children’s charity deliver food parcels to over 12,000 families and little ones this Christmas.


    Each of the six organic sprout characters on offer will have their own names, personalities and even costumes, including plucky sea-loving sprout Captain Sprout-a-bout, little sprout spaceman Astro Sprout and of course the most festive sprout of all, Mary Sproutmas.


    Those who don’t make it to the pop up shop in Covent Garden will still be able to give a virtual Christmas sprout to a friend on the Ella’s Kitchen website. They’ll then receive fun updates about the adventures of their sprout over the Christmas period.


    Families can also donate £2 to Kids Company by texting ‘SPROUT’ to 70660. In doing so, families can help provide for UK children living with food insecurity.


    For more information about the Ella’s Kitchen Christmas initiative or to give a sprout to a friend go to To donate £2 text ‘SPROUT’ to 70660 #GiveASprout

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