Gucci childrenswear arrives at Net-A-Porter

    Now you can shop the kids’ line alongside the womenswear designs on the Net-A-Porter website with the new Gucci ‘shop-in shop’

    Net-A-Porter is venturing into kidswear for the very first time with its new Gucci shop-in shop. Online for six weeks only, Gucci’s romantic yet light-hearted styles will be available for girls and boys of every age, from baby up to age 12.

    Alison Loehnis, president of Net-A-Porter and Mr Porter, says: “The kidswear pop-up on NET-A-PORTER is such an exciting moment for us. It’s our first foray into the category, and we’ve found the perfect partner in Gucci. With MR PORTER’s kidswear project also underway, this really marks the beginning of something special.”

    The Gucci line for kids features the brand’s signature animal print motifs and the iconic logo on smocks, dresses and babygrows; from a pink party dress complete with a roaring embellished tiger, to brightly embroidered hoodies and floral playsuits. There’s an exciting campaign to go alongside the collection, too; it narrates the story of The Imagination Booth, as a group of children explore an antiquated photobooth that brings to life their fantastical stories through illustrated animations and Gucci motifs.

    You can shop the children’s collections from 16thJuly for six weeks – ideal if you need to find something special for the summer holidays!

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