Kidswear Collective Partners with mothers2mothers and Fenwick for Pre-loved Fundraiser

Kidswear Collective, the UK’s fastest growing consignment store for pre-loved designer baby and childrenswear, has just announced its partnership with mothers2mothers and Bond Street’s Fenwick flagship store to raise money to support communities in Africa.

To kick off the partnership, Kidswear Collective is asking its network of stylish and high profile parents to donate any clothes their kids have grown out of to raise money for mothers2mothers.

The clothes will be sold in-store at Fenwick of Bond Street ahead of Mother’s Day from 14-21 March 2023 and online at www.kidswearcollective.com, with all proceeds going to support the inspiring work of mothers2mothers.

Each £1,400 raised could help to train an African mother living with HIV as a health worker – and each of these remarkable women will go on to reach thousands with vital health services and education.

Just some of the celebrities who have donated items so far include Rachel Riley, Vogue Williams, Daisy Lowe, Mary McCartney, Kate Lawler, Amy Willerton, Louise Roe, Jasmine Hemsley, Vanessa Kingori with brands such as couture kidswear label Maison Ava also donating pieces.

The money raised will support m2m to continue its critical work ensuring children, mothers, families and communities across the African continent have access to the health care services and treatment they need. mothers2mothers trains and employs women living with HIV as Community Health Workers – known as Mentor Mothers – who deliver integrated health services at clinics and in communities to ensure everyone, everywhere gets the chance to be healthy and achieve their full potential.

Since 2001, mothers2mothers has created 12,000 jobs for women living with HIV and, together, this unique sisterhood has reached more than 15 million people with vital health services and education.

“Sustainability is at the core of what we do at Kidswear Collective, but equally important is conscious consumerism,” says Kidswear Collective founder Shoshana Kazab. “For us, charity is an integral part of our DNA as a business. We are excited about helping mothers2mothers raise funds to carry out the vital work they do and to help raise awareness of their work both within our community and beyond and we are grateful to Fenwick to provide us with a platform in-store to showcase and sell the items.”

Enla Fees, Corporate Partnerships Manager at mothers2mothers, adds: “We are delighted to be working with like- minded partners like Kidswear Collective and Fenwick. When more than 600 million people on the African continent do not have access to the health care services they need, it is clear we are facing a crisis. But there is hope, because we know that when women lead, communities get what they need.

“Through the simple act of buying from the sale, Kidswear Collective and Fenwick customers will become part of a powerful ripple effect – supporting the work of the mothers2mothers Mentor Mothers, ensuring they can reach more families and leave no one behind.”