On 19 October, insiders from across the parenting industry gathered to hear the highly anticipated results of the Little London Awards 2016
After its successful debut last year, the Little London Awards returned for 2016. Held at Fulham’s exclusive Hurlingham Club, parenting brands big and small gathered to mingle, enjoy a generous swig of champagne and canapés, and witness the awards ceremony. Pop Pop Papier had worked its magic before the event, transforming the venue with its gorgeous balloon creations, which were much admired by all. Little London readers had voted in their thousands for 20 different categories, from best baby essential to best kids club, with a select group of judges deciding on four separate accolades. The judges, Kate Silverton, Chloe Delevingne, Courtney Adamo, Simon Hooper of Father of Daughters, Carl Shaw of Toyella, and Little London’s Caroline Scott and Kate Finney, gathered a few weeks before the awards show at The Saatchi Gallery to vote on the best new product, best new brand, best product and brand of the year, which were all unveiled on the night.
Anna Whitehouse, the blogger behind Mother Pukka hosted the presentation, entertaining the crowd with her witty remarks on motherhood. Award winners were brands both big and small; from Clarks securing the best children’s shoe brand, and BabyBjorn winning both best travel essential and best baby carrier with its Baby Carrier One, to new brand Eat Sleep Love walking away with best boutique, and Scarlet Ribbon Merino winning best new brand.
We’d like to say a big thank you to all who attended the event, a huge congratulations to those who won, and can only hope you had as good a time as we did. Here’s to next year!
All photography: Sam Churchill