Little London Awards 2017: the winners

The Little London Awards ceremony was held last night, and we can now officially reveal the lucky winners who walked away with a special accolade…

On a dark October evening in the heart of Belgravia, we unveiled the 22 winners of the Little London Awards to a crowd of esteemed guests. The readers of Little London and Baby London voted in their thousands for 18 categories, with a further four chosen by our panel of judges – best product, best new product, best new brand and brand of the year.

Without further ado, here are our lucky winners in full…

Best app
Winner – Hopster
Runner up – Ebookadabra

Best baby essential
Winner – BabyBjörn Baby Carrier One
Runner up – Huggies Little Swimmers

Best blog
Winner – The Dad Network
Runner up – Mama Still Got It

Best boutique
Winner – Molly Brown London
Runner up – Lucy & Belle

Best changing bag
Winner – Jem + Bea’s Jemima bag
Runner up – PacaPod’s Madison bag

Best children’s fashion brand
Winner – Emile Et Rose
Runner up – Wild & Gorgeous

Best children’s food brand
Winner – Little Dish
Runner up – Annabel Karmel

Best children’s shoe brand
Winner – Clarks
Runner up – Start-rite Shoes

Best children’s toy
Winner – LEGO Juniors
Runner up – Gymboree Bubble Oodles

Best family day out
Winner – ZSL London Zoo
Runner up – Lapland UK

Best kids’ club, group or class
Winner – Gymboree Play & Music classes
Runner up – Little House of Science, Little Discovery

Best maternity fashion brand
Winner – Isabella Oliver Maternity
Runner up – En Vie De Fraise

Best nursery necessity 
Winner – Sleepyhead of Sweden Sleepyhead Deluxe
Runner up – Matchstick Monkey teething toy

Best online retailer
Winner – My 1st Years
Runner up – alexandalexa.com

Best pregnancy essential
Winner – Bump & Baby Club
Runner up – Elderflower & Delilah Maternity Feed 3-in-1

Best pushchair
Winner – Bugaboo Cameleon 3
Runner up – Uppababy Vista

Best travel company
Winner – Powder Byrne
Runner up – Abercrombie & Kent

Best travel essential
Winner – Sleepyhead of Sweden Sleepyhead Deluxe
Runner up – Bundle Beds

Best new product
Winner – Storksak cabin carry-on bag
Runner up – Smalls merino swaddle

Best new brand
Winner – Scamp & Dude
Runner up – Kit & Kin

Best product
Winner – Childs Farm baby moisturiser
Runner up – Stokke Tripp Trapp

Brand of the year
Winner – Nine In The Mirror
Runner up – Naturalmat