From a Mother to Another: New campaign promotes hand-me-downs

We’re supporting JoJo Maman Bébé, Barnardo’s and Hubbub to end clothing waste in UK – but we need your help…

On average families spend £11,000 on clothing for a growing child, yet each year 1 million tonnes of clothing is sent to landfill sites across the UK despite the fact the garments often look nearly new and the fabric is hardly worn. More importantly, this continues to happen even though the cost of clothing growing children is a constant struggle for many disadvantaged and vulnerable families across the UK.

“New thinking about what we do with clothes when we have finished with them is long overdue”, says Laura Tenison MBE, founder & CEO of JoJo Maman Bébé. “As a mother I want to know that my children’s outgrown clothes are going to parents that need them.”

Reinforcing this sentiment, new research by YouGov found that over half of mothers would be more likely to pass on children’s clothing if they knew they could go to families who are struggling to make ends meet.

Hence the reason we’re supporting From a Mother to Another – a fantastic initiative from Hubbub, a new environmental charity together with JoJo Maman Bébé and children’s charity Barnardo’s, that encourages mothers to donate unwanted baby and children’s clothing to other mothers in the UK. Donations will be beautifully wrapped and re-distributed via Barnardo’s to vulnerable families across the UK.

“With our From a Mother to Another recycling initiative you can be sure that the gift packs you put together will be really appreciated by vulnerable families across the UK,” promises Laura Tenison, adding that her aim is to “make ‘hand-me-downs’ the norm again”.

HOW YOU CAN HELP

Simply go onto the JoJo Maman Bébé website, and click on the ‘From A Mother to Another’ link. Bag up your unwanted children’s clothes in sizes 0-6, sorted by sex and size, then just complete the label that you’ll find online and drop your box off at your nearest JoJo Maman store.

Follow the initiative on social media: #MotherToAnother | jojomamanbebe.co.uk