News: The Toy Store Brings Its Magic To London


    Let the fun and games commence as The Toy Store comes to life in London…

    The Toy Store, the most successful toy retailer in the Middle East, has opened its doors to UK shoppers for the very first time, launching its flagship store on London’s Oxford Street.

    The Toy Store has been designed with children’s development and learning at its core, and aims to offer shoppers both young and old a completely unique retail experience each and every time they visit the store.

    Encouraging children to completely lose themselves to their imagination, The Toy Store places a special emphasis on in-store entertainment and theatre, allowing children to play, interact with a host of well-loved characters, and enjoy live demonstrations when visiting the shop.

    In addition to stocking many leading toy brands, such as Disney, Marvel, Lego, Barbie, TY and Sylvanian Families to name but a few, The Toy Store will also play host to several less familiar ranges such as Bonnie & Pearl and Star Wars Shepperton Studios, along with an exclusive new Mr Men character, Mr Fun.

    Watching characters come to life, demonstrations, competitions, live events and product launches, ensure that The Toy Store is always a dynamic and exciting and place to be!