Where, oh where, is Paddington Bear?

From today, 50 specially-designed Paddington Bear statues will be dotted around the capital…waiting for you to find

To celebrate the release of the new Paddington Bear film, and in collaboration with children’s charity NSPCC, 50 statues of the loveable bear have been designed by characters as iconic and intriguing as the marmalade-loving chap himself.

Bears revealed included David Beckham’s ‘Golden Paws’, Emma Watson’s ‘Flutterby’, Benedict Cumberbatch’s ‘Sherlock Bear’, Peter Capaldi’s ‘Paddington Who?’, Stephen Fry’s ‘Paddington is GREAT’, Nicole Kidman’s ‘Blush’ and the Mayor of London Boris Johnson’s ‘The Bear of London’: who epitomises the Mayor’s love of the capital. 

The stunning and delightfully individual statues have been ‘released’ upon the public today and can be found in venues as far-flung as the 02 and, of course, Paddington Station. You and your Little Londoner can follow the trail via the app or a good old-fashioned map and choose any number of suggested routes. What better way to re-discover London and celebrate one of its most treasured literary heroes?

The trail is of course, also for a good cause. Selfridges, Oxford Street will be selling a variety of exclusive miniature Paddington Trail bears from its Paddington Curiosity Shop in aid of the NSPCC and Childline and the statues themselves will be auctioned off at Christies on the 10 December, with all proceeds going to these venerable causes. 

So go ahead and get involved! Please look after this bear….

See the website for more information and to download the app and map: visitlondon.com

Paddington Bear is in cinemas 28 November.