Why Savvy Parents are Shopping Pre-Loved Designer Kidswear

    pre-loved-designer-Kidswear-Collective x Project Earth 2
    Kidswear Collective x Project Earth at Selfridges

    With more of a focus on sustainable fashion than ever and the undeniable fact kids go through clothes at rapid rates, parents are turning to pre-loved designer kidswear to keep their little ones dressed in finery at a fraction of the cost.

    There’s something so adorable about twinning with your mini-me, particularly when you’ve splashed out on some designer garms and you both head out for a day on the town, looking catalogue-chic and imagining you’re shooting for the latest Burberry campaign. Just us? OK…yes, we’re big fans of designer kidswear, but not how quickly the little terrors outgrow the adorable items.

    From growth-spurts to their uncanny ability to coat their clothes in all manner of food, drink and dirt, splashing out on expensive kids clothing can seem a little pointless, despite how cute they might look in new-season Kenzo. Not only can it be a strain financially, but with many parents undecided on what to do with their children’s outgrown wardrobes, it’s also a big contributor to the waste problem in the fashion industry.

    Kidswear Collective x Project Earth 9
    Kidswear Collective x Project Earth

    In recent years we’ve seen resale and pre-loved fashion outlets such as Vestiare Collective, Depop and Vide Dressing grow in popularity, as we strive to cut back on fast fashion (and keep a tighter hold on our purse strings). It’s no surprise, then, that the most sartorially savvy parents are turning to sites such as Kidswear Collective to snap up high-end childrenswear at lower costs.

    “There’s so much waste in fashion but even more in kidswear, where designer garments are only worn a handful of time before kids grow out of them,” explains Kidswear Collective founder Shoshana Kazab.

    “I wanted to create a platform where people could buy high quality baby and kidswear which has all been curated, authenticated, cleaned, photographed and stored until sold.”

    What’s more, these outlets are on a mission to change perceptions of second-hand clothing, proving you can still revel in a bit of luxury with pre-loved and past season pieces. Shoshana explains, “We send the garments out in luxury branded packaging as we really want to change the perception of what shopping pre-loved feels like.”

    Here are some of our favourite pre-loved designer kidswear pieces…

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    You can also shop Kidswear Collective in-store at Selfridges. The department store has launched a store-wide Project Earth campaign to encourage us to change the way we shop as part of the wider Second Hand September initiative.