Tommy Hilfiger Launches Adaptive Clothing With Runway Of Dreams
Manufacturer of adaptive clothing Runway Of Dreams has collaborated with designer giant Tommy Hilfiger to create clothing suitable for those with a disability or illness.
Mindy Scheier, a fashion designer who has worked with the likes of Saks Fifth Avenue and Bloomingdale’s, founded Runway Of Dreams back in 2013 when her son, who suffers from muscular dystrophy, became interested in fashion. She began to design stylish clothing that was specially adapted to his needs, so he could still dress like his school friends. Her company uses technology to adapt mainstream clothing for different bodies; the garments can be taken on and off in multiple ways, and use MagnaReady magnetic buttons for ease.
With such a brilliant idea, it’s no surprise that it didn’t take long for the likes of Tommy Hilfiger to become interested. Last month, Runway of Dreams launched a collaboration with the American designer, bringing adaptive clothing to the masses. The collection is available for boys in sizes 4-20 and girls sizes 4-18.
“We worked with Tommy’s technical designers and their customer service department to ensure they understood the different functions of the clothing,” said Mindy. “In one fit session, a young man in a wheelchair was trying on a button-down top with magnets, and he said, ‘I’m 14 years old, and this is the first time in my life I’ve ever been able to dress myself.’ I can’t tell you how incredible that felt.”
“We already have two more collections in the making,” she told BuzzFeed. “We want to make clothing for all ages, too. And we’re talking to different brands, because our demographic knows no socioeconomic background, and we want to be accessible [to all].”
For more information, visit Runway of Dream’s website.
