Who are the faces behind the UK’s best parenting blogs? We meet the mum bloggers taking the online world by storm…
Whether it’s tips and advice on breastfeeding, potty-training or weaning, fashion advice during pregnancy, or just funny stories from being a first-time parent, the UK’s mum bloggers are inspiring, entertaining, and supporting parents all over the country. Here, we take a look at some of the best…
Mum bloggers on YouTube
Mother-of-two Louise entered the ‘mum bloggers universe’ almost 10 years ago, and has since accumulated over two million followers on YouTube and Instagram. She’s also written three novels, and her most recent book, Wilde Women, was published in July 2019.
“I love interacting with people. I think of it as a community, and a community doesn’t work if you just say a bunch of things and leave,” she says. “If people have taken some time out of their day to respond to me, the least I can do is read their comments.”
“It’s been really amazing to watch this parent-blogging universe grow the way it has,” Louise adds. “It’s extraordinary that it’s gone from being this underground hobby that a few people had, to this huge world that’s now enabling mum bloggers to enter into the mainstream media. I’m excited to see what happens over the next decade.”
Model and mum to Cooper, Georgia Jones is probably best known as the former Miss England and wife to McFly member, Danny Jones. Alongside her hugely popular Instagram account – Georgia currently has over 170,000 followers – she also hosts a YouTube series, Bump! on her channel, The Georgia Edit.
The “brutally honest series about having and raising children” sees Georgia speak to health professionals, children’s authors, sleep therapists and breastfeeding experts, plus celebrity parents including Giovanna Fletcher, Zoe Hardman and Izzy Judd.
“In the past I’ve been well known to work really hard and grind myself into the ground,” she says about her work-life balance. “When you’ve got a baby to think about, you can’t really do that.”
“I actually went back to work two weeks after having Cooper with a photoshoot; it’s lovely that with my job that I can pick and choose what I want to do, but I didn’t ease myself in gently which was probably a bit of a mistake.”
Mum bloggers on Instagram
Anna Whitehouse, a.k.a Mother Pukka
As mum to Mae and Eve, Anna Whitehouse juggles her hugely popular blog, Mother Pukka, a weekly Heart Radio show, as well as regular columns for both Marie Clare and Grazia.
“I started blogging in early 2015 after having a bit of a parental meltdown. I wasn’t seeing my kid because I was working full time and was pretty much on the edge. Mother Pukka started as somewhere to laugh a bit; to offer light relief from the parental storm. It’s for someone feeding at 3am, wondering what’s happened to their mind/body/soul.”
“I blog everywhere and anywhere (playground, tinned goods aisle of Tesco). I feel a strong sense of, ‘it doesn’t matter how you parent as long as you feel supported’ – I now feel supported and that’s been the best bit.”
Anna is also the founder of Flex Appeal, a campaign that’s encouraging people to talk to their employers about flexible working.
Brixton-born mother-of-two Candice set up her blog to “show that young black families weren’t just surviving, but thriving.” She’s since accumulated thousands of fans, over 43,000 followers on Instagram, and has even published her first book, I am Not Your Baby Mother.
Candice is also the founder of Make Motherhood Diverse, a digital campaign that aims to represent and champion mothers of all backgrounds and ethnicities.
“As a black mother, of course I noticed how I very rarely saw myself represented in this atmosphere,” she told the Metro when the campaign first launched.
“All of us behind MMD want all mothers to have a space where they feel included and their opinions are valid. Make Motherhood Diverse [is] a space where all can come and celebrate their differences.”
Eimear Varian Barry, a.k.a. The EVB Edit
Having entered the mum bloggers universe back in 2014, Eimear Varian Barry first started posting on Instagram during her first pregnancy. “I did photography when I studied film-making and always had a camera glued to me. Combine that with my styling experience and I guess you have a ‘blogger’,’ she says.
Five years on, she’s now a mother to three children and has accumulated over 90,000 followers on Instagram, working with such brands as Tui, Giorgio Armani, M&S, Nivea, Next, Gap and Mothercare.
“I work every single night without fail. When you work for yourself and when you love what you do, you literally live and breathe it. The best thing is that I finally get to call it a job.”
“People don’t realise that you have to start from nothing and, like any business, be patient. I created content and collaborated with brands for three years before I saw any money come into my account. ”
Leonora Bamford, a.k.a. My Baba
Founder of parenting go-to, My Baba, Leonora started her blog as a hobby, when she was pregnant with her first child back in 2012.
“Not many of my friends had babies, so it was a way of recording the cool things I came across. It’s more of a parenting / lifestyle website now, and we have lots of bloggers and experts contributing on all sorts of subjects,” she says.
“It’s a great outlet and I meet so many interesting people and brands on a daily basis. I also think social media is a great way to reach out to different people.
“My family are all proud of what it’s become but my children do take the mickey out of my vlogging, ‘Hi, I’m Leo Bamford from My Babaaaaaaaa!’.”
Mum bloggers to make you laugh
Katie Kirkby, a.k.a. Hurrah for Gin
Hurrah For Gin founder Katie was inspired to start her own blog back in 2013, when she was struggling to find work to fit around her two children.
“It was something to do to keep my brain engaged,” Katie tells us. “At the time I struggled to find other mum bloggers who talked about my own experience of having young children – namely that it could be bloody hard work!”
“So, I created Hurrah for Gin. It’s sarcastic, tongue-in-cheek, always honest and often fuelled by gin, but it really is a full-time job. The best things about blogging are the wonderful friends I’ve made, that I got a book deal out of it – which was my dream – and I get sent free gin!”
Katie now dedicates more time to her Instagram account, on which she has over 150,000 followers, and her latest book Reluctant Adult – aimed at “perpetually overwhelmed” adults – is on sale 3 October.
Podcaster, radio presenter, and wife to comedian Chris Ramsey, Rosie started using Instagram after the birth of her son Robin.
She’s since accumulated over 230,000 followers, using her Instagram profile to document the hilarious ups-and-downs of motherhood and family life. She and Chris also have a podcast, Sh**ged, Married, Annoyed, in which they chat about life, relationships, arguments, parenting and growing up.
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