Start-Rite and The Daily Mile Launch #Find15 to Keep Children Active in Half Term

Lowther Primary School find15 start rite daily mile
Start-Rite and The Daily Mile launch #Find15 Credit: Lowther Primary School

Sponsored Content

Following a new report revealing children gain weight away from school, Start-Rite Shoes has teamed with The Daily Mile for #Find15, encouraging children to stay active during school holidays.

A new study has revealed a decrease in children’s fitness and an increase in body mass index following school holidays. This, combined with a raise in concern over the lack of information and guidance on the type of physical activity children need, has prompted a Start-Rite to join forces with The Daily Mile on a new #Find15 campaign.

According to the study, carried out by Cambridge Centre for Sport and Exercise Sciences at Anglia Ruskin University on behalf of Start-Rite Shoes, less than 10 per cent of primary school aged children (5+ years) are meeting the government’s guidelines of 60 minutes of moderate to vigorous physical activity per day.

The study also suggests that there is limited information to support parents on the required intensity or duration of bouts and revealed parents should not assume organised team sports provide sufficient levels of physical activity. In fact, only 25 percent of time spent doing these sports is at the cardio level needed to strengthen muscle and bone, which is key to healthy ageing.

Lowther Primary School start rite find15
Credit: Lowther Primary School

#Find15 is part of a new and exciting partnership between Start-Rite Shoes and The Daily Mile, supported by INEOS. The initiative aims to improve children’s health, personal well-being and fitness while at home by encouraging 15 minutes of cardio exercise for the whole family, at least three times a week.

As half term arrives and we continue to face tighter lockdown measure, #Find15 is calling parents to build 15 minutes of self-paced physical activity (walking, jogging or running) into daily life. By focusing on a 15-minute duration, rather than on the distance, it keeps the activity non-competitive, social, and inclusive – everyone can take part at their own pace, regardless of age, ability or personal circumstance.

How to take part in the #Find15 initiative

To take part families should:

  • Head outside into the fresh air and aim to walk at a quick pace for approximately 15 minutes.
  • During this 15 minute session, undertake activities that will continually increase your heart rate reserve by 60 per cent, this will include a brisk walk, jog or run.
  • To get the most out of your 15 minutes:
    • Aim to feel out of breath for most of the time and to feel your heart beating faster than usual.
    • On day one, decide on an activity or destination and keep a record of how fast or how long you managed to do it. Do the same for three days and watch your results improve.
    • Set a timer on your phone. This will help little ones to stay motivated as they see the stopwatch ticking away.

Why #Find15 with Start-Rite Shoes and The Daily Mile is so important

  • 11,590+ schools across 79 countries are signed up to take part in The Daily Mile and witness the benefits to their pupils.
  • The Daily Mile helps children be more active and less sedentary and significantly increases their fitness levels. The Daily Mile improves children’s body composition by reducing body fat and has a positive impact on body mass index in girls.
  • Children report feeling happier, more awake, calmer and have better self-esteem after doing The Daily Mile and improves attitudes towards physical activity.
  • The Daily Mile increases children’s alertness and can help increase verbal memory – these skills enhance children’s ability to learn. The Daily Mile helps children’s attention, focus and concentration in class and its social nature supports children to work better together.

Speaking about the initiative Elaine Wyllie MBE, founder of The Daily Mile, says: “For complex reasons it can be hard for children to do enough physical activity at home. #Find15 makes it easy for parents to get their children active because it’s quick, everyone can do it and it’s completely free. Families will enjoy spending time together outdoors in the fresh air and at the same time improving their physical and mental health.”

Kate Tansley, Start-Rite CEO adds: “We are excited to be partnering with The Daily Mile which is an established authority on the benefits of childhood exercise. We know that children who are physically active reap mental health benefits, have been shown to be fitter and carry the benefits of physical activity into later life.

“Previous research told us how much children love to exercise with their parents or carers, so we hope this campaign will encourage more families, to enjoy 15 minutes of fast paced physical activity, on a daily basis together.”

Read More: