Olly Paton, Senior Fashion Editor at the Sunday Times Style Magazine and mother of two, is the co-founder behind our favourite new clothing brand Where’s That Bear?
Launching this month, Where’s That Bear? is a simple, modern, and affordable children’s clothing brand with a strong personality. Think fun prints and an array of colours, hand-drawn and screen printed onto jersey fabrics, for boys and girls from one up to six years old. Help make getting dressed fun by putting smiles on faces as you search for the bear; each piece from the collection features the tiny character, who might be peeking out from a back pocket or disguised behind a funky print.
The Where’s That Bear? online store will open this month with the spring/summer collection available to buy; expect polka dot prints, bright colour blocking and plenty of sunshine yellow.